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Brief & Business Context from Grabfood
Grab is Southeast Asia’s leading super app, providing ride-hailing, food delivery, and digital payment services. In Vietnam, GrabFood plays a key role within the delivery ecosystem, supported by a large user base and high usage frequency.
In an increasingly competitive food delivery market, GrabFood faced the challenge of increasing the number of orders in order to grow market share and maintain its competitive advantage within the industry. However, with consumers having numerous choices among food delivery applications, encouraging users to place actual orders was not a simple task.
Performance Marketing solution by Omega Media
To address this challenge, Omega Media implemented a Performance Marketing campaign focused on closely targeting the most relevant customer segments. From audience segmentation and content optimization to continuous monitoring of channel performance, the campaign helped GrabFood increase the number of successfully confirmed orders while maintaining stable growth across the market.
Model: CPO
Age: 18+
Location: Vietnam
Action: Confirmed Oder
