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Brief & Business Context from MISA
MISA is one of Vietnam’s leading technology companies in the fields of enterprise management software, accounting solutions, and digital transformation, currently serving millions of customers nationwide.
During a phase focused on accelerating app user growth, MISA needed to optimize registration costs while expanding its reach to a large audience of small business owners and household businesses. The challenge was not only to increase the number of free app installations but also to ensure user quality and maintain a high registration completion rate after users downloaded the application.
Performance Marketing Solution by Omega Media
To address this challenge, Omega Media implemented a Performance Marketing strategy centered on content tailored to the target audience of small business owners and household businesses seeking tax declaration software solutions. The campaign was designed to optimize conversions based on successful registration behavior within the application. By combining a robust tracking system with continuous creative optimization based on user insights, the campaign enabled MISA to increase the number of new users at an optimized acquisition cost while improving the effectiveness of sustainable app growth.
