Techcombank - User acquisition campaign for the mobile app

Background and Business Challenge from Techcombank

As part of the digital transformation of the banking industry, Techcombank has been one of the pioneering brands in delivering a modern, fast, and convenient financial experience for Vietnamese consumers.

To expand its digital banking customer base, Techcombank aimed to increase the number of users completing eKYC verification on its mobile app — a critical step, yet one that can also easily cause customers to abandon the process during registration. The brand's objective is to optimize actual conversion rates by encouraging users to successfully complete the onboarding journey, rather than simply increasing the number of app installations.

Performance Marketing solution from Omega Media

Omega Media partnered with Techcombank to implement a Performance Marketing strategy focused on optimizing user behavior throughout the eKYC journey. By leveraging user data analysis and optimizing campaigns across each stage of the conversion funnel, the campaign enabled Techcombank to significantly increase the number of users completing eKYC, while effectively scaling its digital customer acquisition efforts.