Viettel Money - Expanding the user ecosystem

Brief and Business Context from Viettel Money

Viettel Money is a comprehensive digital financial ecosystem developed by Viettel Group. The application enables users to transfer, top up, withdraw money, and pay all types of bills (electricity, water, internet), purchase mobile top-ups with attractive discounts, and access financial services, insurance products, and online shopping services quickly and securely.

With the goal of expanding financial inclusion to a wide range of user groups across Vietnam, Viettel Money continues to broaden its payment ecosystem and online service offerings. The company's objective is not only to acquire new users but also to encourage customers to perform transactions after registering an account. This requires the campaign to reach the right target audience and create strong motivation for actual usage from the very beginning.

Performance Marketing solution from Omega Media

Based on the business context and market research findings, Omega Media developed a communication strategy focused on two key objectives: successful account verification and transaction generation. By continuously optimizing customer segments and advertising content based on real-time performance data, the campaign enabled Viettel Money to achieve a significant number of verified users while maintaining a positive transaction activation rate among newly acquired customers.

Model: eKYC + PSGD
Location: Vietnam